There is "significant interest" in Reader's Digest from potential buyers, the magazine's administrators said.

They also confirmed the magazine would be published until at least April. The 72-year-old British edition went into administration earlier this month.

Administrator Philip Sykes said he was "reasonably optimistic" and that negotiations with investors had begun.

The magazine's US parent company became unable to support it following a crisis in its pension fund.

The administrators said the Reader's Digest Association's (RDA) sales team was marketing advertising space to media agencies for the May issue.

They also said future campaigns were being reviewed and that prize draws were continuing.

Reader's Digest employs 117 staff in the UK and has a circulation of 465,028, with offices in Canary Wharf in London, and Swindon in Wiltshire.

Reader's Digest UK called in administrators after it failed to secure regulatory backing for a funding deal for its pension scheme, which has a £125m shortfall.

The US parent group, Reader's Digest Association (RDA), filed for bankruptcy protection last year after struggling with interest payments on a $2.2bn (£1.4bn) debt.

Reader's Digest publishes more than 50 editions worldwide and has offices in 44 countries.

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